I designed a range of Instagram Story graphics to support promotions, holidays, seasonal product staples, and brand events throughout the year. Each asset was built with a strong focus on hierarchy and readability, making key details easy to scan quickly on mobile. To support a smooth posting workflow, I designed these stories with intentional negative space so the social media manager could easily add CTA buttons and link stickers without disrupting the layout.
To support customer retention and engagement, I created a Facebook graphic promoting our rewards program. The design focused on clarity and easy-to-scan information, highlighting key benefits in a clean, inviting layout that matched the brand’s tone. This asset was designed to help increase awareness of the program while keeping the message straightforward and accessible for a wide audience.
I also created fun, playful graphics for our Instagram Broadcast Channel to keep the community engaged in a more casual, behind-the-scenes way. These designs leaned into a lighter tone while still staying visually consistent with the brand, using expressive typography and bold, scroll-stopping layouts. They were designed to feel interactive and personality-driven—helping strengthen connection and excitement within our audience.
